Social media marketing is a high-growth business in the information age. It involves some pretty smart work, and I’m about to give you the tools you need to create a marketing campaign that’s worth every penny you put into it.
The first and most important thing to understand is that social media marketing is social. It is designed to let everyone get involved, make connections, and share products or services. Social media is not just for email marketing; it’s a source of ongoing, interactive communication with customers and prospects.
With that in mind, you need to get your clients and prospects to visit your social sites. Put it in bold letters; this is the internet, where search engines are king. Put a link to your site somewhere on the first page of Google and other major search engines. Put it on your Facebook fan page, or even in a Google AdWords account to further increase visibility.
Many online marketers are now working network marketing or reselling on eBay or Facebook. As long as they are doing more work for each customer than they are earning in commission, they’ve got a shot. Of course, you’ll have to keep checking your eBay account for sales or incoming coupons to get that coming. You’ll probably make your money if you sell only what people are willing to buy, or if you put advertising there.
But you can do a good amount of social media marketing on your own, as a one-man show. It’s easy to set up, and everyone has Facebook or Twitter on their phone, or on their computer. Then you can let everyone know that you’re not leaving anyone behind.
Social media is much easier to market than many people think. The quickest way to get a firm response is to announce that you’re doing an event, sales opportunity, or sale. After the initial excitement wears off, you get more people asking questions, which makes them curious about the details. Once you’ve answered all the questions, they’ll be interested.
The second thing to do is to check your campaign every day, preferably more than once a day. When I say check, I don’t mean that the other day, or even that your ads don’t show up. I mean that you need to think of a way to make people click through to your site at least once. Then you should get another page with a call to action; to promote your products or services.
Talk to the right people, if you want to. You can start with other resellers or people in your network. Find people who have tried your services and shared success stories. You can talk to these people about the concept and other ideas you can help them create.
You can start by posting a link to your Facebook page. Posting links to these pages also increases your presence. Your Facebook page has to attract a certain number of people. People who see your page show up and check out your pages.
When you’ve already established your presence on these sites, you can start checking to see how many followers you have. These are your people, after all, and they are the ones that matter the most.
The key to social media marketing is finding a way to get a lot of people to visit your site, so that they get interested enough to get your next page, with your call to action. It’s a lot easier than you think.