Social media is a great source of finding new business opportunities, finding the best deals, building customer relationships and more. But that doesn’t mean that you have to spend all your time building your social network. Here are some social media tips for staying motivated:

Create your content marketing plan before you invest in social media. Because many social media websites encourage you to join, let alone promote, their programs, it’s easy to get overwhelmed. You need to make sure that you know what kind of relationships you want to build before you jump into the marketing fray. Once you have a good idea of who you want to attract, you can begin to gather your own content and get to work on connecting with them.

Be accessible to people. People are very busy and if you don’t listen to them, they will look elsewhere. It’s no secret that 80% of online sales come from referrals. So make sure that you choose your social media sites wisely to connect with people and not just friends.

Make the most of people. When you use a program like Twitter, be ready to interact with people. If you can offer something valuable to people, they will be more likely to follow you. So treat the people on your site as friends and make sure that you answer their questions. Once you have them interested in your network, they’ll probably respond to your tweets to find out more about you.

Be transparent. The truth is that many social networks give people permission to post personal information without asking. You don’t have to share everything, but do make sure that you are transparent about your business and its products. Do your research so that you know what people want to know. And always, always post the URL of your website.

Remember that you’re building a community. To keep a relationship healthy, people should respect you as a person, and you should respect them as a member of your community. Don’t be aggressive or negative, but do be open and honest. Most importantly, stay in touch and stay active.

Show Gratitude. It’s easy to forget to thank people when you’re trying to build your social media following. Try to do it every once in a while, but just enough to really show appreciation.

Be open to challenges. Always remember that it’s important to remain happy even though things aren’t going well. No one ever wanted to hear bad news and they always appreciate a good story. Keep telling them about the good things that you’ve done and they’ll be positive and excited about your company.

Be sure that you are marketing to a specific audience. This applies to both small businesses and large corporations. Small businesses often forget that there are things that they do that they don’t know about or don’t want to tell others about. But the best thing to do is to create your content and reach out to others to share your stories.

Be patient. One of the biggest challenges with social media is making sure that people are genuinely interested in what you have to say. That means that it might take some time for them to come around. Use this to your advantage by doing your homework and allowing the audience to be the judge of that.

There are some other social media tips that you can use as well. Learn how to network using Facebook Groups, follow up with people and have fun. Once you are able to do that, you will enjoy the social media sites more and begin to build a truly impressive network. All the hard work will pay off and you will reap the rewards in the form of repeat business and a lot of positive comments and likes.

These social media tips are aimed at helping you be more productive with social media. Of course, if you like to use Facebook or Twitter then be sure to follow those tips so that you can benefit from them.